Chris Hervochon was recently a guest on the Business Bros Podcast with Hernan Sias and James Sias. Chris discussed his background as a CPA and how marketing agencies should focus on proper accounting systems.
I saw a need in the marketing industry to combine the world of left-brain financial analytics with the world of right-brain creativity. Marketing agencies and other creative professionals share the same struggles as many business owners in the service industry: managing time between projects, communicating value to clients and suffering cash flow bottlenecks. Unfortunately, accounting is often placed on the back burner with other administrative tasks — which can quickly cause problems.
